AUDIO - PODCAST EP 5 - MARK RITSON, MARKETING PROFESSOR AND COLUMNIST
This week’s it’s an interview with THE marketing professor of our generation. If the 60s and 70s had Kotler, then we’ve got Mark Ritson. We’re so glad that he’s a champion for the industry, speaking the truth at all possible opportunities and also pulling no punches when he’s talking about other marketers, brands, agencies and business decisions that he thinks can be all the way from brilliant to absolute insanity.
We chat about the state of marketing, his beliefs, Gary Vee, and the Marketing Week Mini MBA.