Here you will find free news from the industry, my latest articles and my thought pieces in response to what is going on around us in our industry (both in hospitality and marketing in general). I will keep it as up to date as possible I promise, but much more action will be happening on the podcast, vlogs and my social media channels. So please do make sure you are following me on social and tuning in for The Mark MCC Supersonic Marketing Podcast and accompanying Blogs and Vlogs.
It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.
Read MoreWith over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.
We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.
We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.
Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.
Read MoreThanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.
Read MoreThis week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett.
Read MoreWe’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.
We’ve got our very first LIVE recording of the podcast this week featuring Charlotte Adams (Krispy Kreme),Sophie Barton (SOHO Coffee Co) and Romy Miller (GAIL's Bakery’s).
Read MoreWe’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in Peruvian food, drink and art.
It’s double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones & fajita cake!)
Read MoreBefore we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others.
Read MoreMark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change.
Read MoreThis week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints & tips that he learned along the way that will help you get the job you want & jump up the career ladder.
Read MoreWe're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good & bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch.
Read MoreWe’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.
Read MoreThis week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.
Read MoreWe’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open!
Read MoreMaths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox.
Read MoreThis week we’ve got coffee royalty in the studio as we speak to Anya Marco, one of the UK’s leading authorities on UK coffee trends. We talk recycling, milks alternatives and THAT McDonald’s advert.
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